How Did This $82,000 Watch Sell Out Before Anyone Actually Saw It?

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here.

In July, Yoni Ben-Yehuda, the head of watches at the New York boutique Material Good, sent a description of a new $82,000 Biver timepiece to a dedicated fan group chat called “Leave It to Biver.” Before even seeing an actual image of the watch, members began wiring Material Good deposits to ensure they didn’t miss out on the opportunity to own one. Ben-Yehuda…