The latest instalment, the Made in USA 990v7, arrives in Australia on November 6. By now, updating the thing must be a mildly terrifying assignment. There are customers who can identify individual generations from the other side of a bar, alongside those who simply walk into a shop every few years and ask for another pair of the grey ones. Both have strong opinions, although only the first group is likely to share them on the r/NewBalance subreddit.
Wisely, New Balance has approached the…

