With Hailey Bieber, blush is rarely just blush. So when the Rhode founder arrived at the CFDA Fashion Awards in New York tonight with lilac on her cheeks, we stopped looking at her gold Saint Laurent dress and started to wonder: could this be Rhode’s newest blush drop?
To be clear, Rhode hasn’t announced a lilac blush. But there have been whispers that the brand will launch cool-toned blushes, and this shade certainly looks like a cool-toned pink or lilac to us. Bieber is…

