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On paper, Nolan Daniel White is luxury’s dream Gen-Z customer.
The 24-year-old menswear content creator and consultant is a lifelong watch collector who once owned a Rolex valued at $30,000. He’s been buying luxury fashion since he was a teenager drawn to both Demna’s luxury streetwear for Balenciaga and archive menswear grails such as Rick Owens’ “Dunk” sneaker. Shortly before speaking to the The Business of Fashion, White shared that he recently bought Dior and Burberry coats.
