Exclusive: L Catterton Invests in British Fragrance Brand Vyrao

Niche perfume maker Vyrao is readying for its next stage of growth.

Today, it announced a significant minority investment from L Catterton, the LVMH-backed private equity firm.

L Catterton’s growth investment fund, Elevate Beauty, led the round. Also participating were Manzanita Capital, the family office of the Gap magnate Bill Fisher, and Estée Lauder Companies’ corporate venture capital arm, New Incubation Ventures, who also invested in its seed round in 2022. Financial terms were not…