How Secret Villas Became the Ultimate Bookings for the Well-Connected

The Four Seasons resort on the East Cape of Baja California recently launched a trio of six-bedroom properties that range in size from 7,652 to 10,000 square feet and, based on the season, can cost up to $50,000 per night. But most people will never know they exist. There’s zero mention of them (or their private pools or on-call taco chefs) on the hotel’s website. Ditto booking apps. The only way to reserve them is to contact sales director Niamh Hartel directly by phone or…