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Steep discounts and easing inflation will compel US shoppers to spend $240.8 billion online in November and December, up 8.4 percent from last year’s holiday shopping season and the biggest increase since 2021, according to Adobe Inc.
The forecast signals a continued shift from physical stores to websites and mobile apps, a trend expected to benefit e-commerce leader Amazon.com Inc. as well as traditional chains like Walmart Inc. that have increased their digital offerings.
