- Advertisement -
Kirna Zabête founder Beth Buccini had never seen a new brand click with her store’s customers so quickly.
In the spring of 2023, the downtown New York boutique began carrying the womenswear label TWP, founded by former Theory designer Trish Wescoat Pound. By the end of that year, Kirna Zabête had sold 2,500 of the brand’s shirts, one of the highest sell-throughs Buccini had seen for an emerging label. She increased her order fivefold this year.
TWP’s proposition isn’t revolutionary:…
