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Kristen Noel Crawley would like to reintroduce herself.
Crawley, formerly a model for clothing retailer American Apparel and a jewellery designer, was one of the first beauty influencers to expand into product with the launch of her brand KNC Beauty in 2016. It was a boom time for direct-to-consumer beauty labels. She plugged the brand on Instagram, at the nucleus of the digital beauty conversation, and a platform where she already had hundreds of thousands of followers. Beginning with a…
