Louis Vuitton knows that getting a facelift requires discretion, so the brand devised the most luxurious camouflage for its former flagship while it undergoes a refresh.
The French maison’s enormous shop on 57th Street in New York City is being carefully dismantled ahead of its multi-year rebuilding and expansion. To make the construction work less unsightly, Vuitton’s creative team has assembled scaffolding akin to an art installation, with a skin that resembles its…

