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Long America’s ‘sensible’ sneaker brand, New Balance now finds itself at the vanguard of pop culture.
Editor’s Note: This story originally appeared in Volume I of B.H. Magazine. For access to future issues, subscribe here.
Whether it was in front of your local publican, or at some painfully on-trend wine bar, there was a time — relatively early in 2023 — when one could barely move for the number of 574, 860, and 2002R silhouettes seen underfoot.
Among casual observers, the…
