Genesis is going after one of auto racing’s biggest prizes.
The Korean luxury marque has just launched a new motorsports team called Genesis Magma Racing. The outfit plans to enter its first prototype racer, the GMR-001 hypercar, in the 24 Hours of Le Mans in 2026.
Genesis is following in the footsteps of other high-end marques, like Cadillac and Lamborghini, by focusing its attention on endurance racing first. The new team will be overseen by Cyril Abiteboul and…