Thursday, October 1, 2026

HomeLifestyle NewsUlta Beauty Raises Annual Profit Forecast, Shares Rise

Ulta Beauty Raises Annual Profit Forecast, Shares Rise

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The company has seen strong engagement from younger shoppers who are on the lookout for both mass products and prestige brands such as E.l.f. Beauty and Clinique by Estée Lauder, respectively, for the holidays.

It also rolled out early deals in November and offered steep promotions during Black Friday.

The retailer, which sells perfumes and makeup, also slightly nudged the lower end of its annual sales forecast.

The company now expects annual sales to be between $11.1 billion and $11.2…

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