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French mega-label Dior opened a temporary ‘Gold House’ concept store in the upscale Ploenchit district of central Bangkok on Dec. 8. The space, with a facade modelled after the brand’s historic Avenue Montaigne flagship, showcases work by Thai artists and houses a ‘Café Dior’ featuring desserts from three Michelin-starred chef Mauro Colagreco.
The move comes amid a flurry of investments in luxury retail in Thailand. A $3.2 billion upscale shopping district, One Bangkok, is rising…
