Afterpay lands in IKEA stores, goes ‘full Swede’ in launch campaign

Afterpay has gone ‘full Swede’ in a new campaign with IKEA Australia, to celebrate the buy now, pay later platform being made available at IKEA stores.

Developed by Afterpay’s in-house creative team, the campaign humorously taps into IKEA’s Swedish heritage, using Nordic language to capture…

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