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Dubai-based Huda Beauty will sell its popular fragrance brand Kayali to its co-founder and General Atlantic in a move that allows the beauty company’s owners to buy back a stake held by TSG Consumer Partners since 2017, according to a joint statement by the three companies on Monday.
Founded by blogger Huda Kattan and sisters Mona and Alya in 2018, Huda Beauty sells everything from luxury eyelashes to makeup and skincare products. The company has more than 54.2 million followers on…
