While most major cities have a clear uniform, the London look can be categorised as unapologetically offbeat. Crafty, quirky, and traditional all rub along in The Big Smoke, so expect everything from preppy West Londoners to Pearly Kings and Queens, and studded leather-clad rockers. The birthplace of fashion trends from punk to mod, and home to legendary designers Alexander McQueen, Vivienne Westwood, Paul Smith, and Stella McCartney, as well as fashion heavyweights Burberry and Mulberry,…

