- Advertisement -
No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or “like a Japanese watch” to indicate some impeccable alchemy of precision, craftsmanship, and reliability; the expression is always “like a Swiss watch.” It’s a connection that germinated in the late 19th century, when Geneva began to dominate European watchmaking, and by the end…
