IWC Is Doubling Down on This Brad Pitt-Approved Watch

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Last week, Ed Sheeran had the watch fraternity on red alert when he was spotted wearing what looked a lot like an unreleased ceramic IWC Ingenieur, which Gèrald Genta designed in the ’70s. There was a similar incident last summer when Brad Pitt wore it. All this has worked eagle-eyed enthusiasts into a lather to see what IWC had up its sleeve for Watches and Wonders in Geneva…