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When US President Donald Trump announced an onslaught of retaliatory tariffs earlier this month, it sent the fashion industry into a tailspin.
But for Bayard Winthrop, founder and chief executive of 14-year-old apparel basics maker American Giant, which produces its selection of tees, hoodies and sweatpants across a range of factories in the US including its own facility in North Carolina, it was a moment worth waiting for.
“For 40 years, we’ve been going after this unfettered globalised…
