Pakistani Fashion Brands Chase Global Diaspora

Pakistan’s J. Junaid Jamshed is an unusual success story. The modest fashion brand was founded more than two decades ago by the late Junaid Jamshed, a local rockstar who abandoned his rowdy music career to become a conservative religious figure and staunch proponent of the Islamic economy. Jamshed’s traditional clothing business has swelled in recent years, to a vast network of 110 high-street stores across Pakistan and nearly 40 stores overseas from South Africa to southern California.