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Ralph Lauren surpassed fourth-quarter revenue and profit estimates on Thursday, helped by resilient demand for its classic Polo shirts and spring dresses, sending its shares up 3 percent in premarket trading.
Its investments into brands including Polo and Purple Label, paired with stylish seasonal drops, have been helping the company win over younger and less price-sensitive shoppers.
Ralph Lauren has also stepped up its marketing initiatives with campaigns including Summer Sports and the…
