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Since its launch of Obsession and Eternity perfumes in the ‘80s, Calvin Klein created the modern fragrance playbook. Now, it’s playing catch-up.
Its iconic campaigns for Obsession, featuring a then-fresh-faced Kate Moss, was an instant and much-referenced hit. The same was true of Eternity, which propelled supermodel Christy Turlington beyond the runway into every major department store and magazine. The scents also tied back to its core fashion business, underscoring an equally sexy and…
