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The best cologne for men might vary across budget, preference, and occasion, but each operates in service of the same fundamental goal: helping you smell really good. Cologne formulations differ substantially from one scent to the next, but what unites the greatest of the genre is their ability to smartly punctuate your personality—and enhance everyone else’s experience while they’re at it. The opposite is true of bad colognes, too (if you’ve ever been stuck in the elevator with a…
