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HomeLifestyle NewsUnilever to Acquire Men’s Personal Care Brand Dr. Squatch

Unilever to Acquire Men’s Personal Care Brand Dr. Squatch

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Unilever will acquire Dr. Squatch from growth equity firm Summit Partners, the company announced on Monday. Financial terms of the deal were not disclosed, though Dr. Squatch’s sales are thought to be in excess of $400 million, according to a person with knowledge of the company.

Originally founded in 2013 in San Diego, Dr. Squatch is known for its playful branding, collaborations with television shows such as “Spongebob Squarepants”, and sometimes outlandish marketing campaigns — in…

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