Paris, New York, London and Tokyo may be home to some of the world’s biggest beauty conglomerates, but those companies often look to another group of cities for their acquisition targets.
Stroll through any Sephora or major beauty retailer and you’re likely to find certain locales vastly overrepresented, with shelves stocked full of skincare from Seoul, makeup from Los Angeles and niche names from Stockholm, Melbourne and Toronto.
The factors nurturing beauty entrepreneurship in each…

