Is Protein the New Skincare? Inside Gen Z’s Wellness Obsession

Move over, skincare ‘shelfies’ — we’re now showing off our pantry shelves and grocery hauls, redefining what it means to ‘glow from within’. Just like SPF became a daily non-negotiable, and that time our algorithm suddenly pivoted to the likes of Hailey Bieber cooking in her kitchen, we’re now counting supplements and macro-nutrients like we once tallied serums in a 10-step routine. 

From TikTok trends to supermarket aisles, one macro-nutrient that’s…