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On Tuesday, private equity firm TSG Consumer Partners announced a definitive agreement to acquire indie fragrance label Phlur, The Business of Beauty can exclusively confirm. A value for the deal was not disclosed; the brand is expected to generate over $150 million in retail sales this year, according to chief executive Elizabeth Ashmun.
The masstige line was relaunched in February 2022 by brand accelerator The Center, founded by Ben Bennett, and influencer Chriselle Lim. It has become known…
