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Gap Inc. has appointed former Nike executive Maggie Gauger to head its Athleta activewear brand, the company announced Tuesday.
Gauger replaces Chris Blakeslee, who joined Athleta from Alo Yoga in 2023 to spearhead the brand’s turnaround under Gap Inc. chief executive Richard Dickson. While other brands in the company’s portfolio, including Gap itself, have seen their outlook brighten, Athleta has continued to struggle to stand out in a competitive activewear market, ceding share to…
