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The influencer that fronted Urban Decay’s latest campaign built her following on an unexpected platform: OnlyFans.
Ari Kytsya got her start on the site, which is known for offering NSFW adult content to paying subscribers, before eventually expanding her audience on more mainstream platforms like Instagram and TikTok. According to Anika Majithia, global head of Urban Decay, her unorthodox background made her the perfect fit for its “Battle the Bland” campaign, which centred on pushing…
