Revlon’s Turnaround Plan Starts With Its Oldest Brand

To fuel its future, Revlon is looking to the past.

On Friday, in New York’s buzzing SoHo shopping district, it will open a pop-up for the premium skincare brand Elizabeth Arden featuring Instagrammable backdrops, a candy-land style sculpture featuring its new peptide-enriched Ceramide Capsules, from $56, and immersive spaces for visitors to learn about the brand’s ingredients and unique formats. While the pop-up has modern trappings, its debut also coincides with the label’s 115th…