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On Thursday, Ulta Beauty confirmed its full list of inaugural stores in Mexico in partnership with Grupo Axo, a local multi-brand retailer. The list includes locations in León, Guadalajara, Tijuana and Monterrey, as well as more stores in Mexico City, where it opened two locations in August. By the end of 2025, it plans to have opened nine stores in Mexico.
Kecia Steelman, the retailer’s chief executive, told The Business of Beauty that Mexico was a key cornerstone for its future…
