Why CMOs Should Have a Seat at the Pricing Table

Opens in new window

BoF’s latest knowledge report, The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing — in partnership with Ekimetrics — argues why chief marketing officers should be involved in pricing as brand guardians and advocates for the consumer mindset.

Over 70 percent of consumers say price is a major factor influencing their perception of value, according to McKinsey’s State of the Consumer 2025 report. However, 60 percent also associate sudden or…