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Milan Day One: How to Revamp a Brand

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MILAN Fashion’s reset started today in Milan, but the notion that a new creative director must wipe the slate clean doesn’t necessarily make for the most effective strategy.

Case in point: Demna’s debut at Gucci — first dropped on Monday as a lookbook of Catherine Opie-lensed Italian archetypes — referenced predecessor Alessandro Michele’s work for the house, particularly his penchant for building characters and then dressing them up, as well as the legacy of Tom Ford,…

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