27 Years Later, Puma and Jil Sander Are Reviving the OG Designer Sneaker Collab

Now, under Jil Sander’s acclaimed new creative director Simone Bellotti, the partnership is being renewed with the first new Jil Sander x Puma sneaker in decades. To get the collaboration up and running again, the brands are going back to their roots with the Jil Sander x Puma King Avanti. (While the silhouette is more or less identical to the OG 1998 version, the new name reflects the history of the Avanti—a Sander-less King sneaker that Puma launched in 2001, which became a hit in its…