A lovely refreshing Pimm’s at Wimbledon. A perfectly poured Guinness on Paddy’s day. A stiff Mint Julep at the Kentucky Derby. And a limited-edition Clase Azul to toast Día de Muertos (Day of the Dead). It takes an iconic drink to become synonymous with an historic occasion – and usually a decade or two, meanwhile. For Clase Azul, Mexico’s preeminent super-premium tequila brand, it’s taken five years – and nothing short of a marketing masterstroke.
In 2021,…

