Tuesday, September 15, 2026

HomeLifestyle NewsAdidas Running Business Is Picking Up Pace After Samba Boom

Adidas Running Business Is Picking Up Pace After Samba Boom

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Adidas AG’s running and football shoes helped propel growth in the third quarter as the German brand looks to build on momentum from its success with retro sneakers like the Samba.

Both running and football products grew by a “strong double-digit” percentage, the company said Wednesday, elaborating on preliminary results published last week. Running expanded by more than 30 percent on robust uptake of Adizero models including the Evo SL.

Chief executive officer Bjoern Gulden is looking…

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