Mariah Carey Stars in Sephora’s Holiday Campaign

For its 2025 holiday campaign, Sephora has partnered with Mariah Carey.

Thanks to her chart-topping 1994 hit “All I Want For Christmas Is You”, Carey has been long-affiliated with the holiday season. Annually, on November first — the day after Halloween — the singer releases a video of her “defrosting” and announcing “It’s time!”, signalling an unofficial — or official, to her fans — start to the holidays.

This year, that announcement forms the basis of Sephora’s…