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PARIS — On a fresh autumn Sunday in September, the Eiffel Tower’s glass-walled event room pulsed with music, yoga mats and stationary bikes. Curious tourists peered inside as dozens of women in stylish workout sets jumped, twisted and panted to upbeat sounds.
The participants had signed up weeks in advance for the class, which was hosted by Oysho, the burgeoning women’s activewear brand from Zara-owner Inditex. Along with its workout app and run clubs organised via Whatsapp, Oysho…
