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Matilda Djerf knows firsthand how much can change in a year.
The influencer, best known for her bouncy blonde blowouts, berry-printed bathrobes and idyllic escapes in the Swedish countryside came under fire in December 2024, when Aftonbladet, a newspaper in her native Sweden, published a report citing 11 current and former employees claiming Djerf created a toxic work environment at her brand Djerf Avenue, which sells apparel, beauty and homewares. The allegation that gained the most…
