Thursday, June 18, 2026

HomeLifestyle NewsThe Plan for McQueen | BoF

The Plan for McQueen | BoF

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LONDON — “McQueen is not for sale,” says owner Kering. Instead, the French group is accelerating efforts to restructure and reposition the British brand after years of losses. The moves are part of a three-year roadmap aimed at returning the label to profitability and delivering sustainable growth.

As part of the push, McQueen aims to maintain its luxury image while leaning into more accessible price points, betting that the fearless, non-conformist attitude at the core of the label…

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