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Sorel is entering a new chapter. With a 62-year history, the Canadian footwear brand is best known for its durable winter utility boots. Now under new leadership, the brand is re-imagining its approach, with a focus on its brand heritage and year-round relevance.
Sorel has undergone significant transformation with the arrival of Cory Long as Sorel’s president and Michael Minter as vice president of brand and marketing in 2023. Drawing from his experience revitalising DC Shoes, Long has…
