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Estée Lauder Companies has made a minority investment in the Mexican fragrance brand Xinú through its corporate venture capital arm New Incubation Ventures (NIV), the two companies announced on Thursday. Financial terms of the deal were not disclosed.
Founded in 2017, Xinú is known for its premium scents with Mexican and wider Latin American influences, such as Aguamadera, $240, which smells like salt and mezcal, and Oronardo, $240, which it describes as a tribute to the Mexican tulip. The…
