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NEED TO KNOW
- Hailey Bieber launched Rhode in 2021 with three core products
- This year, she sold the company to e.l.f. for $800 million US and launched in Sephora America
- A scheduled visit in February 2026 has Australian fans thinking we may soon be able to shop Rhode in Australia
Celebrity beauty brands are often a flash in the pan, and we treat them with a healthy dose of scepticism at ELLE Australia. One brand with serious staying power,…
