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But there is something countervailing this narrative. The city of Miami Beach has a response. And the response is…brand collaborations.
The rumors of Basel’s rizzlessness will come as a total surprise to the faithful—those who, year in and year out, aim to capitalize on this “December in South Beach” moment in the name of marketing, brand awareness, and social media engagement. No other art fair will ever be able to match the ABMB miasma of art and commerce and B-list celebrity. It…
