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For a long time, Populations Bakery owner George Fuest was a one-man team, hand-rolling viennoiserie around a full-time job. His delicious creations were available on irregular ‘bake days’ announced via Instagram, when those who placed pre-orders made their way to his kitchen (a.k.a. the shed in the garden of his Spitalfields home) to pick them up. The rest of the year, they appeared on the counters of a few speciality coffee shops across London. That all changed in summer 2025, when…
