Hadley Mullin, senior managing director, at top private equity firm TSG Consumer Partners, knows there’s negative sentiment around the kind of company she works for. For decades, PE firms were thought of as asset strippers, maximising profits at any cost. But Mullin doesn’t hear about it.
“Founders don’t want to hurt my feelings,” she quipped.
Mullin’s experience dovetails with a wider shift in how private equity firms are perceived. In beauty, they have begun to reemerge as…

