Pacsun launched a new app on Friday designed to help creators make money.
Called the PS Community Hub, the platform will allow creators to share content (using AI-driven content review and personalisation tools), build a following and earn affiliate commission within the Pacsun ecosystem. The top-performing creators will also have the opportunity to co-create capsule collections alongside the brand.
It will also allow Pacsun to gain deeper insights on its Gen Z and Gen Alpha shoppers, a…

