Pitti Uomo Shows Fashion Industry’s Optimism Despite Choppy Conditions

FLORENCE — Fashion brands and buyers who assembled for Pitti Uomo struck an upbeat tone, pointing to strong foot traffic and orders placed during the bi-annual trade fair as signs the industry is turning the corner after a prolonged slump.

Around 5,000 foreign buyers attended the fair, in line with last January’s edition, the best showing since the covid pandemic. The number of Italian buyers, however, fell about 8 percent to 7,600, a reflection of the country’s challenged fashion and…