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“I’ve always been inspired by sports,” Tommy Hilfiger told The Business of Fashion while discussing his brand’s new partnership with Liverpool FC. “From the very beginning.”
It’s true that the Hilfiger brand has had some sort of presence in sport almost from the start, going back to an early 1990s partnership with Formula One’s Team Lotus. But it’s only in the last year that sports have truly moved to the center of the brand’s strategy. It may even be the key to its…
